With lower temperatures and drier air comes dry, chapped skin. Biting winds, steamy showers, bitter cold and indoor heat are just a few seasonal hazards that can cause skin to go haywire. According to dermatologist Eric Schweiger, MD of New York, the best way to lock in moisture is by applying creams and moisturizers onto damp skin. “This way you’ll trap all those water molecules onto the skin,” he said.

Recent launches in the mass market have witnessed brand expansions of product categories in skin care, added Jeannette Graf, MD, assistant clinical professor of dermatology at Mount Sinai Medical Center, NY. She told Happi.com, “Consumers are looking for more varied choices as awareness of skin care and options for treatment and rejuvenation increases. Brands are expanding so consumers have more choices to meet more needs.”

Here’s a look at some recent launches in the mass market that nourish and add moisture to skin.